How L.A. Retail Businesses Are Finding Success: New Special Guide From Shopify
After a year of planning and dreaming about all we would do once the city reopened, it’s finally time to put those goals in the forefront of our mind and make them a reality. As retail business owners, it’s the perfect time to reinvest back into your store and make the improvements you’ve always planned to. With the community of Los Angeles closer than ever, local brick-and-mortar retail businesses are receiving the attention – and financial support – they deserve.
If you have your own business, L.A. is one of the best places to do so. While there are so many intuitive advantages to running your own business in L.A., there are still so many aspects that require the knowledge and guidance of entrepreneurial experts. Thankfully, Shopify has filled that gap for us with a localized guide for Los Angeles retailer business owners called Your Guide to Selling Local in Los Angeles.
The guide begins by recognizing that the way society makes purchases has fundamentally changed, with the retail landscape being dramatically transformed almost overnight due to the pandemic. While this transformation was no doubt a devastating blow to all business owners, it has also produced the positive effect by helping people realize the value of shopping locally, with 65% of consumers today supporting small business.
People shop locally for several reasons: to strengthen the local economy, to help support local job creation, to invest in their community. According to Shopify’s comprehensive guide to selling local in Los Angeles, consumer behavior and intent shows that people are trying to buy less from big box retailers and marketplaces like Amazon. In fact, Shopify’s research shows that 30% of Americans want to shop from local business more often.
Consumers can only shop local if businesses are set up for success, with the ability to offer competitive pricing and shopping convenience while also providing a uniquely local experience. Perhaps the most important key to running a successful local brick-and-mortar business is ensuring that L.A. shoppers can find you, and once they do, can be converted from interested browsers to loyal, paying customers.
In Your Guide to Selling Local in Los Angeles, Shopify teaches you how to attract, sell to, and keep your local customers. From insights into shop local trends to tactics you can try today and examples of merchants in our L.A. community who excel at growing their local retail business, this handy guide has it all, including tips on how to best utilize Shopify to your economic advantage with a free trial to get you started.