Apple Looks For Studio Space Lease In Los Angeles
The Wall Street Journal has reported that Apple Inc. told real-estate developers that they were looking to lease a campus in Los Angeles. The production campus would be used for its growing entertainment operations.
Apple Inc. did not respond to a request for comment.
While there is no confirmation on where exactly the hub would be, the space could likely exceed half a million square feet. Currently, the company leases sound-stages and on location sites to film and while they would still continue the practice, they would now have the option to produce and film in the new space as well.
The company is expanding its content production after the success of many of its Apple TV+ originals which have been released on the streaming service since launching in 2019. Apple has been padding its roster of originals with new releases since launch and has found success especially with its comedy programming with shows like Ted Lasso and Schmigadoon! Notably, Ted Lasso racked up an impressive 20 Emmy nominations for it’s first season.
The expansion of Apple’s streaming business shows that the app is ready to give sites like Amazon and Netflix competition when it comes to the tech streaming space. Many had theorized, with such a large push into music and podcasts, that Apple’s foray into Hollywood would not be as serious as it seems to be becoming. In an already packed streaming space, Apple seems to be pushing forward. In under three years, the service has made over 40 original shows and has an impressive list of shows and films that they have announced for their upcoming slate. The focus on original content, as opposed to other streamers who are working on combining and consolidating catalogs of existing IP, sets Apple apart.
As the need for more spaces to create content arises for streamers and content creators like Apple TV+, there may be a shift in the streaming wars from online eyes to real-life locations.